🥇 MindMama
MindMama is a smart, empathetic app designed to lighten mothers’ mental load by helping them organise, delegate, and automate family tasks smoothly and intuitively
The problem we aim to solve is the mental load that mothers carry daily, often managing invisible household, family, and personal responsibilities that lead to fatigue and stress.
This constant cognitive and emotional pressure impacts their well-being, focus, and quality of life.
With a calm design and an AI-powered assistant, the app offers:
- a clear view of daily priorities
- shared task management with partners or family members
- personalised suggestions to promote balance and mental clarity
Current Core Feature
Our first developed feature is the AI Meal Planner and Smart Shopping List.
It automatically generates meal ideas, extracts ingredient lists, and creates a consistent shopping list — saving time, reducing decision fatigue, and ensuring healthy, realistic meal planning that adapts to each family’s needs.
Target users
Mothers aged 25–45, balancing work, family, and personal life, who value simplicity, calm, and emotional relief through better organisation and collaboration at home.
Differentiation
Unlike typical task managers or family planners, Name app combines emotional intelligence, empathetic UX, and AI-based assistance. It adapts to each mother’s rhythm and real needs, creating an experience that feels supportive rather than demanding.
